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Would You Like A Credit Card with Your Drink, Sir? In a bid to garner new customers, Bank of America has enlisted the aid of flight attendants to pitch their US Airways Visa Signature Card. New cardholders get 25,000 bonus miles for their initial purchase; 25,500 if they apply for their card during a US Airways flight. Flight attendants who get a passenger in their arguably captive audience to sign up for the program earn a $50 commission. In recent years advertising has increasingly flooded airline cabins. Once the only ads visible were the ones printed in the in-flight magazines. Now advertisements are placed on tray tables. The seat backs are stuffed with catalogs selling various merchandise and even the in-flight monitors are filled with commercials. The new mid-air credit card sales pitch program is part of an aggressive battle Bank of America is waging with Barclays PLC, which has an arrangement in place with US Airways to be the sole bank to issue a branded US Airways card after 2008. Bank of America is going to court to protest the arrangement. Following the onboard announcements, flight attendants who choose to participate in the program move down the aisle handing out Bank of America brochures. Although the company will not disclose how many passengers have opted to sign up for the card with its $90 annual fee, Bank of America spokeswoman Betsy Weinberger claims the promotion has been popular due to the convenience of the application process. Participation in the program is optional for flight attendants and has been likened to the process of selling duty-free items on international flights. Some attendants see participation as a way to augment their income and have nicknamed the program "Cash Cow." Others see delivering a sales pitch as beneath the professionalism they strive to project. As to passengers, it would seem not all enjoy being subjected to a sales pitch they can't escape. One post on the USAviation.com message board said it plainly. "Put ads in the in-flight magazines so I can ignore them." More Details... |
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